Negative Information, Cognitive Load, and Taste Perceptions

Cognitive Load Has Negative after Effects on Consumer Decision Making

Concurrent cognitive load has a devastating effect on consumer decision making. Implicit in the theorizing about cognitive load seems to be that this negative effect disappears when the load is removed. Three experiments explored whether cognitive load produces after-effects and showed that various types of prior cognitive load increase the subsequent impact of easily available information on b...

Devising Information Systems Modeling Techniques Using the Cognitive Load Theory

The technology acceptance model (TAM) (Davis, 1989) been rigorously evaluated, modified, and enhanced in a series of research studies during the last 2 decades (Bhattacher-The perceived ease of use and the perceived usefulness measures have been used to explain and/or predict the user acceptance of various IT artifacts such as digital libraries With some modification, the perceived ease of use ...

Cognitive Load Theory: Instructional Implications of the Interaction between Information Structures and Cognitive Architecture

Z-Cognitive Map: An Integrated Cognitive Maps and Z-Numbers Approach under Cognitive Information

Usually, in real-world engineering problems, there are different types of uncertainties about the studied variables, which can be due to the specific variables under investigation or interaction between them. Fuzzy cognitive maps, which addresses the cause-effect relation between variables, is one of the most common models for better understanding of the problems, especially when the quantitati...

Effects of Cognitive Load 1 Running Head: Effects of Cognitive Load Effects of Cognitive Load on Processing and Performance